Gear up for the next revolution in tough trucks – the all-new 2024 Ford F-150! This truck is engineered to elevate your ability to conquer challenges with purposeful features and cutting-edge technology. Boasting the legendary Built Ford Tough® capability, the F-150 is built to handle even the most demanding pursuits. What’s more, it flaunts a rugged new design, complete with the innovative Pro Access Tailgate for added convenience and utility.

2024 brings an exciting surge in production for the groundbreaking PowerBoost™ Hybrid technology. Now available in an expanded range of trims, Ford is taking hybrid performance to new heights. Whether you’re eyeing the XL, Platinum Plus, or seeking off-road-ready models like the Tremor, Raptor, and Raptor R, there’s an F-150 tailored for every conceivable use case.

At the heart of the F-150 lies a fully boxed high-strength steel frame, coupled with a high-strength, military-grade aluminum alloy body. This dynamic combination delivers best-in-class available payload and maximum towing capability. Tested rigorously in over 3.75 million customer equivalent miles of Built Ford Tough durability trials, this truck is built to endure the harshest real-world conditions, from scorching heat to bone-chilling cold, gravel roads, off-road terrains, and long-distance journeys, all while carrying full payloads and towing at maximum capacity.

The 2024 model takes connectivity and safety to unprecedented heights. It comes equipped with 10 standard driver-assist features, including the latest iterations of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. SYNC 4, featuring a 12-inch LCD capacitive touchscreen, is now standard across the lineup. This complements a 12-inch cluster screen behind the steering wheel, offering drivers a wealth of useful information at their fingertips. The cluster screen showcases truck-specific graphics and animations that respond to selectable drive modes, displaying off-roading data and turn-by-turn navigation. For 2024, F-150 Raptor and F-150 series vehicles introduce the ability to display two views simultaneously in Tow/Haul, Off-Road, and Rock Crawl Drive Modes.

In 2024, Ford introduces the Pro Access Tailgate, redefining how you interact with the F-150’s bed. This tailgate features a widened step cut-out and increased bumper depth, creating an unparalleled tailgate experience. The F-150 with Pro Access Tailgate stands alone in its class, offering a 100-degree fully opened integrated swing gate. Designed to open from the driver’s side, it reduces the distance to the tailgate handle, making operation while towing a breeze. The tailgate’s built-in stops ensure a seamless user experience, even when towing.

Say goodbye to uncomfortable stretches into the bed; with the Pro Access Tailgate, items in the bed are within an arm’s reach. This ingenious feature offers an additional 19 inches of reach compared to a conventional tailgate in the ‘down’ position, making item retrieval and storage a breeze.

Get ready to experience a new era in tough trucks with the 2024 Ford F-150. Keep an eye out for its arrival early next year, and be prepared to take your driving experience to unparalleled heights of capability and convenience.