Ford 47 Years 2023 Truck Triple Crown: America’s No. 1 Truck

America's No. 1 Truck Ford 47 Years 2023 Truck Triple Crown

I am thrilled to share a milestone that fills all of us at Ford with immense pride. In 2023, more than 700,000 customers chose a new Ford F-Series truck, making it the best-selling truck in the United States for the 47th consecutive year¹.

Robert Kaffl, Director, U.S. Sales

This impressive streak, spanning four generations, surpasses the lifespan of various consumer products. The F-Series, a symbol of our commitment to excellence and innovation, continues to thrive, securing its position as the best-selling vehicle in the nation for the 42nd consecutive year in 2023¹.

Built Ford Tough®, our trucks epitomize strength, reliability, and versatility. F-Series showcases our dedication to digital experiences, featuring technologies like Pro Power Onboard², facilitating power for work sites or homes during outages, seamless trailer hitching, and BlueCruise hands-free highway driving³.
Diversity in powertrain offerings has been crucial to our success, catering to unique customer needs in various settings. The Ford F-150® PowerBoost Hybrid proudly claims the title of the best-selling full-size full-hybrid pickup in America¹, ranking second overall among all pickups behind the Ford Maverick®. The electrification of F-Series continues with the F-150 Lightning® leading as the best-selling full-size electric pickup truck in the U.S., completing the U.S. truck leadership triple crown. The F-150 Lightning exemplifies our commitment to a sustainable future without compromising power and performance.

Looking ahead, we eagerly anticipate commencing production of the new 2024 gas and hybrid F-150 models early in the year. Our focus on growth across gas, hybrid, and electric models in 2024 reaffirms our promise to provide a truck for every customer, seamlessly fitting into their lifestyle.

The enduring legacy of the F-Series isn’t solely a result of our relentless pursuit of improvement; it’s a reflection of the trust between our company and customers. We deeply appreciate the opportunity to serve our customers and remain committed to earning their business every single day.

Source: Ford Media
1 Based on CY 1977-2023 total sales through Nov. 2023 and Ford internal projections.
2 See owner’s manual for important operating instructions.
3 Ford BlueCruise requires a Connected Service plan that provides regular map updates, FordPass® App, and modem activation. Ford BlueCruise-equipped vehicles come with either a 90-day trial or a 3-year BlueCruise Connected Service plan, after which purchase is required. See for BlueCruise availability and version details. See the Connected Services section of your Ford Account for your BlueCruise Connected Service plan status and available plan options. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.