Ford 47 Years 2023 Truck Triple Crown: America’s No. 1 Truck

America's No. 1 Truck Ford 47 Years 2023 Truck Triple Crown

I am thrilled to share a milestone that fills all of us at Ford with immense pride. In 2023, more than 700,000 customers chose a new Ford F-Series truck, making it the best-selling truck in the United States for the 47th consecutive year¹.

Robert Kaffl, Director, U.S. Sales

This impressive streak, spanning four generations, surpasses the lifespan of various consumer products. The F-Series, a symbol of our commitment to excellence and innovation, continues to thrive, securing its position as the best-selling vehicle in the nation for the 42nd consecutive year in 2023¹.

Built Ford Tough®, our trucks epitomize strength, reliability, and versatility. F-Series showcases our dedication to digital experiences, featuring technologies like Pro Power Onboard², facilitating power for work sites or homes during outages, seamless trailer hitching, and BlueCruise hands-free highway driving³.
Diversity in powertrain offerings has been crucial to our success, catering to unique customer needs in various settings. The Ford F-150® PowerBoost Hybrid proudly claims the title of the best-selling full-size full-hybrid pickup in America¹, ranking second overall among all pickups behind the Ford Maverick®. The electrification of F-Series continues with the F-150 Lightning® leading as the best-selling full-size electric pickup truck in the U.S., completing the U.S. truck leadership triple crown. The F-150 Lightning exemplifies our commitment to a sustainable future without compromising power and performance.

Looking ahead, we eagerly anticipate commencing production of the new 2024 gas and hybrid F-150 models early in the year. Our focus on growth across gas, hybrid, and electric models in 2024 reaffirms our promise to provide a truck for every customer, seamlessly fitting into their lifestyle.

The enduring legacy of the F-Series isn’t solely a result of our relentless pursuit of improvement; it’s a reflection of the trust between our company and customers. We deeply appreciate the opportunity to serve our customers and remain committed to earning their business every single day.

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Source: Ford Media
1 Based on CY 1977-2023 total sales through Nov. 2023 and Ford internal projections.
2 See owner’s manual for important operating instructions.
3 Ford BlueCruise requires a Connected Service plan that provides regular map updates, FordPass® App, and modem activation. Ford BlueCruise-equipped vehicles come with either a 90-day trial or a 3-year BlueCruise Connected Service plan, after which purchase is required. See ford.com/bluecruise for BlueCruise availability and version details. See the Connected Services section of your Ford Account for your BlueCruise Connected Service plan status and available plan options. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.
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